Reimagining is at the core of how I think, build, and lead.
I've spent more than two decades at the intersection of product, design, and engineering, shaping digital experiences that advance how people learn. My journey has taken me from writing code, to shaping design direction, to leading product and engineering teams — always with the same intent: to create technology that is meaningful, intuitive, and human.
What defines my work is a drive to challenge the status quo: to break out of dogma, question assumptions, and return to first principles. For me, reimagining means looking at problems from the ground up — not simply refining what exists, but asking how it could be solved if we started fresh. Just as important, it also means following through: making ideas tangible, delivering with clarity, and ensuring solutions work in practice.
Journey
My journey with computers began in grade 4, curious about how things are built and drawn to the infinite possibilities (a story for another time that needs its own space). That early fascination shaped everything to come.
I began professionally as a developer. Over time, my curiosity pulled me deeper into design and product thinking, and eventually into leadership roles guiding multidisciplinary teams. This path has shown me that the most impactful work happens when engineering depth, design sensibility, and product vision come together.
Focus Now
My current focus is on AI-powered product development — not just embedding AI into features, but rethinking how products themselves are built with an AI-first approach. Already, AI is reshaping product development at multiple stages: helping generate ideas, conduct research, design experiences, build and scale systems, and measure outcomes.
But the opportunity goes further. I believe AI can transform the entire lifecycle — from the spark of an idea, through design and development, into growth and evolution, and ultimately to thoughtful retirement. For me, it is not only about building AI-powered products, but equally about reimagining the process of building itself — applying AI from the ground up to change how products come to life.
Principles
- Clarity, Care, Curiosity as values that guide how I think and build.
- Challenge the status quo because progress begins with questioning assumptions.
- First principles thinking to solve from the ground up, not through incremental fixes.
- Intersection of product, design, and engineering where meaningful innovation emerges.
- From ideas to outcomes because vision matters only if delivered through making.
On Process
"Crafted with Human Intent and AI Assistance."
(Displayed as "HI × AI" on mobile.)
The phrase reflects both the philosophy and the practice behind everything here. The full line appears in the footer where space allows; its shorter form, HI × AI, carries the same meaning: Human Intent × AI Assistance.
Both express a simple belief — that expression isn't about how much is done by hand, but how clearly intent comes through. The tools help clarify thought, not replace it. I bring the research, ideas, and conceptual frameworks; AI helps articulate them into clear form.
AI is part of how this space is made, not the reason it exists. The process is transparent by design. The tools may evolve, but the motive stays constant: clarity, empathy, and expression.
Presence, not secrecy, defines the work.
Explored further in AI as a Tool of Expression.Connect
If you'd like to connect, collaborate, or exchange ideas, reach out on LinkedIn .